The Changing Digital Marketing Landscape


The digital marketing landscape has evolved so much over the last decade that it would be almost unrecognisable for those who walked away from the industry in the early 2000s and came back today. Did you ring marketing veterans who got into the industry in the late 1990s can you confirm just how much things have changed since then. it would seem only logical that the way that we teach and educate yourselves about digital marketing has changed as well. However, there is still a barrier to be faced for those who want to go straight from school into a course which is going to teach them everything they need to know about digital marketing.

While it is true that having a tertiary degree was once considered the most logical and successful route for anyone who wanted to make a name for themselves in the marketing world, that is no longer the case. due to the number of highly specified and technologically advanced roles that exist in the marketing landscape, it is often beneficial to seek your own route when trying to make your way into the industry.

Now more than ever, digital marketing professionals need to be able to adapt to change at a very fast rate. In many cases, a lot of the information that is available to students through textbooks and traditional schooling methods is almost redundant by the time that they reach the workforce. for anyone looking to make their mark in the digital marketing industry, here are some tips for success in 2019.

Search and You Shall Find:

The digital marketing industry is changing at such a rapid rate that by the time any information reaches textbooks it’s probably no longer of use. No one could have predicted in the early 2000s just tell dynamic the digital marketing landscape would be, and therefore many of the ideas which are published in textbooks from that era and no longer going to be relevant to the industry.

The most valuable thing that aspiring marketing professionals can do is follow industry leaders, connect and network on LinkedIn, search the information online, and subscribe to industry relevant blogs that publish the most up-to-date information. For those who want to stay at the cutting edge of digital marketing you need to constantly be learning, the best way to do this is to search for information online and crowdsource in your network.

Don’t Underestimate Search Marketing:

In 2019 more than 80% of people admitted that they search for something on Google or other search engines before making a purchase. That means that the most successful companies and online businesses are the ones who are able to put their product or service in front of customers at the exact moment that they are ready to buy. Whether they choose to do this through the page revenue model of Google AdWords, or they pay a Sydney search engine marketing professional to get them to the top of the results organically, it is critical that your business is visible in the search engines.

Remember, the most valuable thing that you can do is to get hands-on experience in the industry. Start an online business through Shopify, work for free for a family member or friend, or volunteer for an internship in a marketing agency so that you’re able to mess yourself information from those with experience in the field.

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