How Effective Are Popup Forms


Often, when you visit a website, boxes of varied shapes and sizes pop up on your screen. Sometimes you barely even notice them, but other times, they’re so big that it’s hard not to notice. These boxes that appear on your screen often urge you to sign up or consider purchasing a product. They are called internet email popup of popup forms.

These popup forms vary in shapes and sizes. Below are what commonly appear on your screen:

  • Overlay modal popup–This appears at the center and on top of your website’s content.
  • Welcome mat popup –This is a full-screen popup that slides above the website’s content.
  • Top banner popup –This is a small banner that shows at the very top of the website.
  • Slide-in box –This is a small box that slides either from the side or the bottom of your website.

These popup forms are a nuisance for many people. However, while many people find them as an annoyance, popup forms are found to be effective in attracting more email signups and higher sales. So, if they are, how effective can they be?

Here are the statistics of how effective popup forms are:

  • Copyblogger revealed that popup forms immensely drive email opt-ins when used the right way.
  • Popups also help accelerate sales. According to, popups drove sales by 162 percent! They are effective because these popup forms flash the important details of your ad directly on the screen of your target market.
  • com also revealedthat ithelped increase newsletter subscriptions by 86 percent.
  • In a separate experiment, AWeber found out that popup forms delivered higher signups by as much as 1,375 percent compared to traditional forms.

Today, more marketers are looking at popup forms as a strategy to accelerate their email signups, newsletter subscriptions, and even sales. They are, however, encouraged to strike a balance between using popups too much or totally not.

In August 2016, Google warned sites with distracting popups of a lower ranking. This became effective on January 10, 2017. Google said websites with “intrusive interstitials” that detract mobile users may lose ranking power. This is because they would likely block most, if not all, of the page content, leading to a bad experience for the user, be it from a desktop or mobile.

Search Engine Journal’s report, however, clarified that Google will only give low rankings to sites with “intrusive interstitials” if they:

  • Cover most or the entire page
  • It is not responding, making it difficult to be closed on a mobile
  • It does not include a call-to-actionsuch as “Subscribe Here” and pops out of nowhere, surprising the mobile users.

While popups are generally effective in gaining public attention, marketers should still use them responsibly. When utilized properly, these popup forms can not only drive conversion, but it can also mean growth and profit. Consider looking into the power of pop-ups further and urge your marketing team to develop more strategies that can maximize its potentials. If done right, your company can surely see a difference.


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