Essential Details for the Professional SEO Works
You want to outsource a professional website positioning agency, that is, take SEO actions. You have no idea what records should be included in the contract for the provision of SEO services. We present 12 things to pay attention to when signing a website positioning contract.
- Definition of the subject of the contract for the positioning of the website
Most of the contracts for website positioning are imprecise. Based on unclear records, the client does not know what they can require from an SEO agency. The company that provides positioning services uses these ambiguities to its advantage. You can click here for more information.
And from this only a step to the conflict
In the contract, we recommend pointing out specific actions that the contractor (agency) will take. It does not have to be a detailed description of the services provided. It is important that the contract contains information about the planned categories of activities.
So let us not indicate that the article X will be changed in a Y manner. This will be better: all items will be optimized for positioning.
Let’s take care of the accountability of the contract. However, you cannot overdo it the other way. If we specify the subject of the contract too closely, the subject of the contract will not be in accordance with the current standards. Google’s algorithms change from time to time. And the client does not want to pay for activities that do not affect the search result.
A contract for positioning is a contract for a specific task or for the provision of services?
The subject of the contract indicates whether the contract for the positioning of the website is a contract for a work or contract of mandate. The scope of the contract can be defined in such a way that it will be a contract for a work or contract for the provision of services.
In the case of a contract for a specific work, the agency should commit to achieve a specific result. This may be the appearance of a website in the search results for a specific phrase in a high position. Then the remuneration of the agency depends on achieving this result. If the agency reaches the agreed result, it will receive a remuneration. And when it does not reach it, the client will not have to pay anything.
In contrast, the contract for the provision of services is based on careful action. The subject of the contract will not be to appear in the search results in a specific place. The agency will act so that the site appears as high as possible in the search results.
In my opinion, the positioning contract should be a contract for the provision of services – that is a contract of diligent performance, not a result. The more so because the result does not depend only on the agency’s activities. The final position in the search results is a component of many factors, including the “mysterious” Google algorithm.The choice of the type of contract also translates into the terms of payment of remuneration.